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BSH Home Appliances (China) Co., Ltd., Nanjing, China
Yao Xingen is Director of Design and UX and Innovation Pioneer of new business model development for BSH Home Appliances (China) and former Director of Design Innovation Experience Center. Within 16 years at BSH, he and his design team have developed home appliances for Bosch and Siemens underlying strategic new product and brand design development for Chinese consumer, who have strongly driven growth in China. The innovative products for the Chinese market have been honored with over 100 Chinese and international design awards. (February 2021)