Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Claudia Friedrich

zweigrad GmbH & Co. KG, Hamburg, Germany

Award Participations

  • iF DESIGN AWARD 2021

Vita

Claudia Friedrich is Managing Director of the business unit interface design at zweigrad designstudios in Hamburg (Germany). She has worked in a number of design agencies and has more than 20 years of experience developing UX strategies and design languages as part of a holistic approach to product ecosystems. She loves the influence of design. She understands design as strategic added value in orchestrating all relevant stakeholders within the user-centered and collaborative design process, based on her education as industrial designer, design manager and speaker. (January 2021)