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BMW Group Design, München, Germany
Fabio Olivotti is the Head of Design Identity, Media and Events for the BMW Group Design team in Munich. He is responsible for the communication of all design innovation projects of the BMW Group and is an expert in product identity, branding and experience. Over the last few years, Fabio and his team have contributed to numerous design awards won by the BMW Group Design team in the areas of product, innovation and communication. He completed his training as a media designer at Munich's Media Design School. Fabio is firmly convinced that design and communication must go hand in hand in order to strengthen the emotional experience and innovative capacity of a product or service. (January 2020)