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Kakao Corp., Seoul, South Korea
Gyeongguk Choe is Creative Director and Vice President of the Kakao Corporation. He was one of the leading forces in Korean IT service branding and played a key role in several brand development projects for IT brands with a design-based perspective. As Chief Brand Officer, he used integrated strategies of service brand management, design solutions and IP solutions to redefine the field of corporate brand management in times of new challenges. (December 2019)