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Siemens Corporate Technology, Rodenbach, Germany
Dr. Bettina Maisch is Senior Key Expert Industrial Design Thinking at Siemens Corporate Technology (CT) in Munich and since 2012 has been responsible for promoting customer-oriented development within the company. In her free time, she lectures at the University of St. Gallen, the University of Vienna, Ingolstadt University of Applied Sciences and the University of Applied Sciences in Munich. Bettina wrote her doctorate on Business Innovation at the University of St. Gallen and was also visiting researcher at the Center for Design Research at Stanford University as well as at the Garwood Center for Corporate Innovation at the University of California in Berkeley. (October 2019)