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University of Applied Sciences Munich, Munich, Germany
Bettina Maisch is Professor for Entrepreneurship at the University of Applied Sciences Munich and Head of Education and Qualification at the Strascheg Center for Entrepreneurship (SCE). After a position as a marketing manager for the eGovernment Lab at the Fraunhofer Institute of Open Communication Systems she started her PhD at the University St. Gallen and worked at the Media and Communication Management Institute at the University. Before joining the current position, Bettina was Senior Key Expert Industrial Design Thinking at Siemens Corporate Technology (CT) in Beijing and Munich, responsible for promoting customer-oriented development within the company. (July 2020)