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iF DTA 2018_02_header


The second round of the iF DESIGN TALENT AWARD 2018 will be open on 30 April, with four new stunning topics for your submissions. We are looking for the best ideas from students and young professionals around the world.

Explore our four current award themes and put your design skills to the test. With luck, you could win a share of EUR 20,000!

Submit your product or communication concept, project or service from 30 April until 30 July 2018.

Registration possible from 30 April 2018


1. What iF your design could save 360,000 lives?

About 7% of all fatal accidents are classified as death by drowning. With an estimated 360,000 drowning deaths per year, it’s statistically the 3rd most common cause for accidental death worldwide. Infants and small children up to 4 years are particularly at risk, but older children and teenagers are increasingly affected. The problem is worse in poorer world regions and among lower social classes, where children rarely get the chance of learning to swim.

Come up with a design solution that makes swimming a part of general education.

2. What iF religion and spirituality were reinvented for our 21st century lifestyle?

Religious practice is a vital part of human culture since the dawn of time. Each nation and culture formed their very own traditions and rituals. Some survived, some got forgotten, perhaps, simply because they no longer offered value for the lives we lead today. However, as more and more people are looking for meaningful spiritual practice, it’s a valid question, how communication design and technology can convey deep spiritual values and propel religious rituals into our present-day age?

Revive religious rituals and/or enhance spiritual practice with a digital design solution.

3. SAMSUNG DESIGN PRIZE 2018 by iF - Smart Care: What iF you could make smart devices and appliances really helpful for daily self-care?

Awareness and regular self-care are important factors for a healthy life. Apps and smart devices can effectively support the physical, emotional and mental well-being – for example with habit tracking or meditation reminders.

Design a practical smart solution that supports and motivates people to follow a regular self-care program.

4. MINISO DESIGN PRIZE 2018 by iF - Back to Nature: What iF your design was as healthy as it was beautiful?

Touch, sense and smell – sometimes it takes only a few simple sensual experiences to make our body and soul feel fresh and healthy again. More and more people look for simple healthy lifestyle – and for beauty products that are in tune with nature.

Design an innovative, natural, environmental-friendly healthcare or beauty product that improves health physically and mentally.

Contact us

Andrea van Velzen


Andrea van Velzen
Bahnhofstrasse 8
30159 Hannover

Phone +49.511.54224-217