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Day 12: iF Design Center Chengdu

When your legs get heavy on the last few meters and the goal is approaching in front of your eyes, then you have to mobilize strength to keep your own motivation high. With applause and encouragement from outside, this works extremely well. The finale of the first iF Design Marathon offers all of this! From the iF Design Center Chengdu we broadcast the ideas of the 13 award winners and their projects in the iF DESIGN TALENT AWARD 2021_01. You can also look forward to insights into the working world of three winners of the iF DESIGN AWARD 2021, who will present themselves and their motivations in the iF DESIGN AWARD Exhibition 2021.

The finish has begun. Be there and the final sprint succeeds!

iF DESIGN TALENT TALKS

iF Design Center Chengdu act as platform for the first iF Design Talent Talks. The iF Design Center Chengdu organized the first iF DESIGN TALKS: 13 mainland Chinese winning teams of iF DESIGN TALENT AWARD 2021_01 respectively introduced the creative ideas behind their winning concepts. During the event, the young design talent had in-depth exchanges and discussions. Design interests and enthusiasts in the design field witnessed the sense of responsibility of these young designers in the face to current social and environmental issues. The teams who joined the event also received their certificates and shared their passion and joy with everyone.

Live Stream Event: https://wx.vzan.com/live/tvchat-238867331?v=1630653443762#/

Impressions

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  • 01/07

iF DESIGN TALKS

iF Design Center Chengdu is currently holding the iF DESIGN AWARD Exhibition 2021. Coordinating with the exhibition, iF team specially invited three winning designers of the iF DESIGN AWARD 2021 to bring a wonderful design sharing and diversified experience from different design dimensions. The design concept on the back of each award-winning work carries a lot of stories from formation to implementation, and how a “good work” come true, how the creative power works in their design are also valuable for public to know.

Live Stream Event: https://wx.vzan.com/live/tvchat-2117188725?v=1630653482531#/

Speakers

We invited three iF DESIGN AWARD 2021 winners to iF Design Center Chengdu joining iF DESGIN TALKS. They are going to sharing their design experience and awarded work from their aspects. 

Day 12: iF Design Center Chengdu

Wanlan Luo

Sharing theme: Product Design and Continuous Innovation

Chengdu IDING Design Co., Ltd. | Design Director
Department of Design, School of Art and Design, Geely University of China | Dean
Sichuan New Material Industry Design and Research Institute Co., Ltd. | Design Director

Founded in 2007, IDING Design is committed to innovative research and practice in the field of design; in 2013, it was recognized as Sichuan Provincial Industrial Design Center; under the framework of production, education and research, a complete innovative design strategic system has been formed, integrating many fields such as medical treatment, industry, instruments, consumer electronics, robots and smart cities; create product image for hundreds of enterprises and institutions. It has also won many famous design awards at home and abroad. The pursuit of balance in all aspects is the pinnacle of technology and art, at the same time, good products also should have the beauty of balance.

Day 12: iF Design Center Chengdu

Ke Xia

Sharing theme: Chinese Culture & the Application of Traditional Skills in Modern Design

Ke Xia, an international famous designer; The founder of inverse calligraphy; Founder of Guge Dynasty brand design consulting company; Chinese postmodern aesthetic designer; he has won more than 400 industry honors and included many design awards.

With the re upgrading of the consumer market, the cultural and creative market has leapt from "Pan cultural and creative" to "new cultural and creative". With excellent artistic literacy and keen market smell, founder Ke Xia opened a new creative form, from cultural and creative appearance image design, process development, test and application, structural R & D and innovation, to the construction of IP and product landing, forming a brand cohesion, He has created a number of cultural and creative works and brands with broad influence and Chinese symbols.

Day 12: iF Design Center Chengdu

Wenjun Sun

Sharing theme: Outstanding Design and Leading Technology

D&O Home Collection Co., LTD | Director of Industrial Design Center

With 14 years of industrial design experience, focusing on sanitary building materials, home furnishing industry, mainly engaged in brand strategy and design services, Wenjun Sun established the whole chain system design from product strategy to product design. Mr. Sun also serves the company with brand design strategy and helps improve the core competitiveness of the company.

Short interview with Sean C.K. Lee

Which current topics, such as sustainability or climate action, are an integral part in your design thinking?

Sustainability must be an indispensable part of contemporary designers in the process of design thinking. With the deteriorating climate and environment, designers need to comprehensively consider the environmental problems that may be involved in the design to reduce the negative impact of industrial products in production or usage.

Let’s take a look into the future: In your opinion, in which design discipline will be the biggest innovation?

From my side, I would like to say that artificial intelligence will be the biggest innovation. There are more and more AI works win iF DESIGN AWARD, we can see its rapid development in shape, capability and maneuverability. I believe, AI will take a breakthrough in the future.

Which design discipline interests you personally the most?

Personally, I am most interested in product design.  Because products are closely related to our daily life. Excellent product design can improve the quality of life and even solve social problems.

Day 12: iF Design Center Chengdu
“Sustainability must be an indispensable part of contemporary designers in the process of design thinking.”
Sean C.K. Lee Managing Director, iF Design Asia Ltd.