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Weddings and their catering are cinematic highlights. But what makes such a special day extraordinary? What exactly do the food, location and design make up for a big day? Xavier Morón, the highly decorated founder & CEO of the Hidden Factory, which breathed new life into gastronomy, will find the answers together with Juan Umbert, CEO of Makeat, whose creations are like edible marvels.
Say the word of consent or not: your mouth is already watering? Then you are exactly right here!
Gastronomy is a very important piece of the
bridal world. At the debate on the importance of design
in the organization and gastronomy services at weddings with Xavier Moron, Chef
Designer and founder of Hidden Factory Barcelona,
and Juan Umbert, CEO of Makeat, you will discover so much about gastro
food and mixing with design.
A professional Open Talk about how combining aspects of design and technology in gastronomy we can get a singular experience in wedding events.
Curated and organized by Design Institute of Spain for Valmont Barcelona Bridal Fashion Week.
Lara Bartalucci, Marketing & Communication Manager at www.designinstitute.es
Marketing and international trade specialist. Organizational change processes. Coach and holistic therapist.
Xavier Moron, Chef designer and Founder of www.hiddenfactorybarcelona.com.
He has worked as a chef de partie in diferent areas of Michelin-starred restaurants with chefs like Ramon Freixa** and Paco Pérez (Miramar**) pastry with Christian Escribá (Stunning Wedding Cakes) and Xano Saguer (Chocolat Master).
Juan Umbert, CEO at www.makeat.tech.
Makeat is a technology-based StartUp with the aim of revolutionizing and helping the world of gastronomy through innovation and technology, developing a digital manufacturing center dedicated to the future of gastronomy, being pioneers in this discipline.
Food Design Thinking is the process that triggers creativity and leads to innovative, meaningful, and sustainable propositions for new dishes, food products, food events, food services, food systems, and anything in between.
When planning an unforgettable wedding, you will need to
think about the reception hall, your dress, the music, photography, etc., but
what might surprise you is that the most important element that contributes to
the success of a wedding reception is actually the food! No matter how
beautiful the venue or how great the DJ is, people are going to remember if
they enjoyed what they ate.
designers and food tech suppliers who don’t include chefs in their designs,
particularly when it comes to the corporate dining arena, miss out on a range
of opportunities to keep the process flowing smoothly. Collaborating with the
chef early on, and certainly before specifying equipment, avoids a multitude of
issues. It is far better to gain buy-in from the chef on equipment and kitchen
layout beforehand vs. watching them struggle with the kitchen setup after all
the decisions are made.