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02_Header_BNDNWK Berlin Design Week

Day 2: BNDNWK Berlin Design Week

VUCCA conditions (Volatile-Uncertain-Complex-Corona*-Ambiguous) have impacted our lives and work. We all have to shift our attention to new skills and mindsets to remain resilient and future ready. The three intensive VUCCA roundtables of the BNDNWK Berlin Design Week present strategies that incorporate the changes in the sociological and ecological world. How his complexity can be solved goes especially with regard to the next generation of designers.

Meet the following experienced top people who will give you great insights! 

Ready to thrive in a VUCCA World

A talk series on the occasion of BERLIN DESIGN WEEK 2021 and the iF Design Marathon by state of DESIGN. Navigating through a volatile, uncertain, complex time has caused many changes . . . external changes, but also internal triggers are the effects and results of this series on self-reflections and the general question about the meaning and purpose of design.

Short interview with Alexandra Klatt

Can you please introduce yourselves briefly – who are you?

State of DESIGN operates equally as a business enterprise and as a non-profit association. For us, both worlds go hand in hand - and the BERLIN DESIGN WEEK reflects this by annually presenting new approaches to thinking and design that envision and shape our future.

Which current topics, such as sustainability or climate action, are an integral part in your design thinking?

Berlin has always been a field of experimentation where revolutionary ideas, trends and innovations are created and discussed alongside existing trends. The BERLIN DESIGN WEEK is an international podium where scientific progress and ethical responsibility flow into the design of tomorrow. Social impact is a crucial aspect in our work.

Let’s get personal: What is of more interest to you – design history or future design?
Please explain why.

The center. The future is changeable. This is where the creative power lies. The past teaches us how to better shape the future. This is the great challenge of mankind; we have been working on it more or less successfully since the ancient world. The trick is to perceive the here and now to adapt sensibly.

Day 2: BNDNWK Berlin Design Week
"Design has a mission: to shape a sustainable future of righteousness."
Alexandra Klatt CEO and director of state of DESIGN and BERLIN DESIGN WEEK

VUCCA 1 – Design Education and Technology

Design Education and the increased deployment of technology are more than ever interconnected and become an integral part of how we interact with each other. The intent of this round table is to introduce corporate experts, educational researchers and applied entrepreneurs to an international and design-minded audience and to discuss the discourse of how technology is shaping our design education pre- and post-COVID.

Speakers

Speakers

Andreas Hauser (SAP AppHaus)

Andreas Hauser is Senior Vice President of the SAP AppHaus network. His global team provides innovation services for customers to accelerate their transformation into smart businesses. The team creates business value for customers by applying a people-centric approach to business challenges and making innovation real by leveraging SAP products and technologies.

Day 2: BNDNWK Berlin Design Week

Thomas Weis (Bold Brains AG)

His motivation is to bring the visions of Bold Brains to life and to and to transform them into positive experiences. Throughout his career, he has filled roles in the various different areas from software development process design and user-centred design and is as versatile as a Swiss army knife. Even before everyone was talking about user experience, he was already focusing on the user and the meaning of an application.

Day 2: BNDNWK Berlin Design Week

Prof. Dr. Gudrun Socher (Muc.Dai)

Prof. Dr. Gudrun Socher is a full professor at Hochschule München University of Applied Sciences in Munich (Germany) and head of the Munich Center for Digital Sciences and AI (MUC.DAI). She worked as a senior software developer at tech companies including Yahoo! Inc. in the US and Germany.

Day 2: BNDNWK Berlin Design Week

Dawn Ahukanna (IBM)

Dawn leads the integrated and consistent user-focused design across the IBM Technical Support Services business division, focused on designing cognitive and data analytical experiences within the product portfolio. Enabling product teams and business partners to create market differentiating outcomes for customers. She’s also developed deep domain knowledge and experience in Design Thinking, User Research and Front-End development.

VUCCA 2 – Design Education and Social Entrepreneurship

Navigating through a volatile, uncertain, complex period of time has caused a lot of disruptions and changes… external changes but also internal triggers are the effects and results of those self-reflections and the general pursue of purpose. In this upcoming campfire session, we aim to explore the various opinions and accomplishments from partners of university, research, social entrepreneurship and cultural management and how pursuing a higher “purpose” will lead to a positive outcome professionally but also individually.

Speakers

Speakers

Anne Kjaer Bathel (Re.Di School)

Anne Kjær Bathel (former Riechert) is CEO and co-founder ReDI School of Digital Integration. She is a 2006 graduate from KaosPilot in Denmark, a hybrid of a business and a design school. The idea of ReDI was sparked by the insight that amongst the refugee population there are incredible talents eager to learn and eager to contribute, who could help fill the 124.000 open IT jobs in Germany.

Day 2: BNDNWK Berlin Design Week

Audrey Leung (Macromedia University)

Audrey Leung is a 24 year old graphic designer and illustrator from Vancouver, BC, Canada. In 2019 she recieved her Bachelors of Design with a focus on Communication Design at Emily Carr University of Art and Design. After graduation, she attended the British Columbia Institute of Technology for a short period of time to gain basic web design skills and UX/UI knowledge. As of today, she is attending Macromedia University in Munich for her Masters in Design Management. She strives to understand more of the design thinking process of the creative world in contrast to her existing artistic and technical skills.

Day 2: BNDNWK Berlin Design Week

Lennart Schulz (Macromedia University)

Lennart is a 24 year old student from Bremen, Germany at Macromedia University Munich studying a Design Management Master. He started his career in the Hospitality sector, due to his passion to take care of people, connect with them and help them out in any way possible, but also wanted to combine these passions with a creative outlet. With his desire to shape a better future and his fascination of Design thinking, the resulting innovations and a human centred design approach made him pursue his career in the design field.

Day 2: BNDNWK Berlin Design Week

Professor Oliver Szasz (Macromedia University)

Professor Oliver Szasz has a background in communication design, design thinking and design management and received a Master’s degree in design studies from Central Saint Martins College of Art and Design London. He holds a professorship in media and communication design at Macromedia University of Applied Sciences, where he leads the international Master’s programme in design management. Prior to his professorship, he successfully ran a multidisciplinary design studio in London for over ten years.

Day 2: BNDNWK Berlin Design Week

Roberta Wagner (Anthouse Production)

Roberta Wagner is a seasoned arts & cultural developer from Germany who has worked on countless projects across Africa and Germany. She has worked for more than 15 years in high profile jobs as a Director for Cultural Organizations ( Goethe-Centre Kampala and Harare ), where she managed and realized a multitude of small-scale and large projects. In January 2017, she decided to embark on a new journey and started her business as a Cultural Entrepreneur. Anthouse production is a brain child of Roberta Wagner a cultural and arts expert. It was founded in 2019 with the aim of expanding the impact and reach of the arts and culture industry throughout Africa and Europe.

VUCCA 3 – Design Education and Architecture

Provocation – Intensifying Forms

Explores materials, fabrication, robotics, algorithms, and pioneering models of haptic and machine learning that challenge and enhance definitions of design processes and outcomes beyond the traditional boundaries of architecture, engineering, and manufacturing. These diverse modes of thinking propagate latent matter into pedagogical, technological, ecological, and social agendas, intensifying architecture’s transformational impact on the world. The Pratt Institute New York – School of Architecture will showcase a selection of professional and academic work that establishes a mode of form-driven design that represents an ideological position.

Speakers

Day 2: BNDNWK Berlin Design Week

Professor Gisela Baurmann (Pratt Institute School of Architecture, New York)

Gisela Baurmann, Dipl. Ing. Architektin MSAAD, is an award-winning architect who practices and teaches in Europe and the US. She is founding partner of the practice Büro NY with work realized in New York and Berlin. Her work employs cultural techniques as conceptual models of fabrication, and examines their topological traits and local rules for application in computational design.

Day 2: BNDNWK Berlin Design Week

Professor Robert Lee Brackett (Pratt Institute School of Architecture, New York)

Robert Lee Brackett is the Technical Director and Co-Founder of Miscellaneous Projects, a multi-disciplinary design practice synthesizing traditional techniques with advanced technology to make things at many scales. The work incorporates architecture, fabrication, computation, graphic design, interactive design, and product design. We make things!

Day 2: BNDNWK Berlin Design Week

Professor Lawrence Blough (Pratt Institute School of Architecture, New York)

Lawrence Blough is Professor with Tenure at the Pratt Institute School of Architecture and Principal of GRAFTWORKS Design Research. In addition to being head of the core design sequence, he teaches advanced seminars on the theory of architectural program and contemporary collective typologies.

Day 2: BNDNWK Berlin Design Week

Professor Abigail Coover Hume (Pratt Institute School of Architecture, New York)

Abigail Coover, founder and director of Overlay Office has been building as an architectural designer and project manager in New York City, San Francisco and beyond for over 18 years. In 2020, she became a founding board member of Design Advocates, a network of designers collaborating on pro-bono efforts to serve the public good.

Day 2: BNDNWK Berlin Design Week

Jeffrey Anderson (Pratt Institute School of Architecture, New York)

Jeffrey Anderson is an educator, architectural designer, and AR/VR software developer. He currently teaches design studios and advanced media seminars in the Graduate Architecture and Urban Design program at Pratt Institute and the Graduate Architecture Program at the University of Pennsylvania. He is also the lead software developer in the Design Lab at Mancini Duffy where he conducts design research and develops architectural visualization tools.

Day 2: BNDNWK Berlin Design Week

Olivia Vien (Pratt Institute School of Architecture, New York)

Olivia Vien is an architectural designer and educator. Her work includes interior, residential, commercial, exhibition, event, and scenic design. Currently, she teaches core and advanced design courses in the Graduate Architecture and Urban Design Program and the Center for Art, Design, and Community Engagement K-12 at Pratt Institute, the Graduate Architecture Program at the University of Pennsylvania, and the Undergraduate Architecture Program at the City College of New York City.

Day 2: BNDNWK Berlin Design Week

Professor Dr. Harriet Harris (Pratt Institute School of Architecture, New York)

Dr. Harriet Harriss (RIBA, ARB, Assoc. AIA, Ph.D., PFHEA, FRSA) is a qualified architect and Dean of the Pratt School of Architecture in Brooklyn, New York. Prior to this, she led the Architecture Research Programs at the Royal College of Art in London. Her teaching, research, and writing focus upon pioneering new pedagogic models for design education, and for widening participation in architecture to ensure it remains as diverse as the society it seeks to serve.