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The image of wine is
intellectual, old-fashioned and boring.
Establishing GOLDSOFI as an it-drink was our main goal. Therefore we created an innovative, unconventional cross-media campaign.
Young, fresh and innovative
A scratch label on the front of the bottle hides the amusing Gold ist game, which challenges the consumer. Every bottle hides a different task, guaranteeing fun, spontaneity and communication.
Its possible to post Gold ist lines on facebook and the app.
The brand GOLDSOFI reaches the target group without any other advertisement effort.
Complete concept: http://dl.dropbox.com/u/18129900/GOLDSOFI.pdf
Marlene Schöttgen Christiane Preuss Jacqueline Mess Dominik Odenkirchen