Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

WE U / Toothpaste

WE U

I am pleased to introduce you ‘WE U’, the hygienic toothpaste: the toothpaste that brings you clean teeth and bright smile. We see many people sharing the tube-type toothpaste in everyday life.Shared toothpaste can easily spread germs from multiple toothbrushes to other people.For the sake of individual hygiene, this issue must be resolved. ‘WE U’ now offers you a new concept of ‘my own toothpaste’ that will free you from ‘our toothpaste’.‘WE U’ is hygienic. It provides a new toothbrush every time you brush. It will always keep you germ-free! Each unit of the toothpaste is packed separately, so it’s hygienic and portable.

University

KeiMyung University

KeiMyung University
Deagu, South Korea

Design

KeiMyung University

KeiMyung University
Deagu, South Korea