Chinpography / Type Face Design

Two hundred years ago, as long as Chinese porcelain and furniture entered the Europe, a frenzy of China spread, called “Chinoiserie”. Today, the China’s economic takeoff makes the communication between the West and the East cultures hit an all-time high. Plenty of goods produced by China are sold to Europe and America where alphabets are used. But it is weird, when I see a caption of the packaging of oolong decorated by a Chinese ink and wash painting written in Helvetica. So I try to use the characteristics of Seal Script, the oldest typeface style in the history of Chinese calligraphy, in typeface design of alphabet., called “Chinpography".