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This project proposes the alignment of the wrist watch market with the fashion industry, in order to transform them into products to wear, not just to check time. To achieve this goal, it was used the rock concept, trend of the autumn-winter 2012 season. The collection is inspired by the concepts of rebellion, aggressiveness and exaggeration. As a result, were developed three different wrist watches: The Fallen (based on wings), The Blow (based on rupture and freedom) and The Rebel (based on leather jackets).
Universidade Federal do Paraná
Bruno Fernandes de Oliveira Fernanda Suzuki Tokutsune