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Due to the increasing average age in Germany, lots of elderly people are feeling lonely and useless. Local residental communities where vitality and independence in a social community are provided would be a possibility to avoid this. The image and the campaign was designed for the association called »Die Krücke e.V.«. The magazine consists of ambiguous reports and information and shall be displayed in public. In addition, posters were developed where two people motivate themselves by doing youthful activities and finding new fun in life in »Die Krücke«. A website and an office equipment completes the project.