RUBVIEW / camera

Rubview is a integration of two words rub and view.
‘Rub and then view' speaks for the disappointment of just "take and view"
represented by any digital camera nowadays. With everything around us being
simplified and convenient, perhaps memories formed in the past is following that
trend as well. User can rub a film on to a paper to print what they want to view,
so there is a touching action involved with the process. This printing part grants users
to partake in physically making the picture, hence allow them to reminisce and
appreciate the memory in the picture.
This is the hidden meaning of love in the term Rubview.