reduce smoking / lifestyle products

The design here involves a kind of cigarette pack with a paper cut in a man’s figure at the top of the case. At the time the smoker draws out the tinfoil after opening the pack, the paper-cut man will be torn apart, giving a warning to the smoker that smoking does harm not only to himself / herself but also their families and friends aside in the way of ignoring others’ lives. The design tries to reveal the irresponsibility of the smokers.