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The existing service do not convey respect to elders. As a result, the elderly who live alone feel neglected.
[dri:m] lunchbox package design is motivated by Korean tradition called hyo, respect for the elderly.
1. Hand to Hand
A Korean expression of respect for the elderly, two hands are used to deliver food.
2. Heart to Heart
When people bring something important, they tend to keep it near their heart.
3. By [Dri:m] we hope another dream.
Brand identity, [Dri:m] has two meanings.
1) Giving with respect
2) Dream for a better future.
Hong ik univ.
Yeongi-gun, South Korea
Seung yeon Ryu design
Gimpo-si, South Korea
Hye joo Back
Jinju-si, Gyeongsangnam, South Korea
Byung soo Kim
Daejeon, South Korea