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Dri:m / [Dr:im] lunch box project

Dri:m
Dri:m

The existing service do not convey respect to elders. As a result, the elderly who live alone feel neglected.
[dri:m] lunchbox package design is motivated by Korean tradition called “hyo”, respect for the elderly.

1. Hand to Hand
A Korean expression of respect for the elderly, two hands are used to deliver food.
2. Heart to Heart
When people bring something important, they tend to keep it near their heart.
3. “By [Dri:m] we hope another dream.”
Brand identity, [Dri:m] has two meanings.
1) Giving with respect
2) Dream for a better future.

University

Hong ik univ.

Hong ik univ.
Yeongi-gun, South Korea

Design

Seung yeon Ryu design

Seung yeon Ryu design
Gimpo-si, South Korea

Design

Hye joo Back

Hye joo Back
Jinju-si, Gyeongsangnam, South Korea

Design

Byung soo Kim

Byung soo Kim
Daejeon, South Korea