Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

EasyGrab / Digital Camera


EasyGrab is a digital camera concept that is tailored for the senior customers. The current trend in digital cameras as well as most digital appliances is scaling down th size. However smart it is to scale the products down, these type of solutions always have a flip side to consider as well. By making cameras smaller the size of buttons get smaller and become hard to use, especially for the senior users. EasyGrab is a proposal where the size of the product doesn't dramatically grow, but the user experience becomes more effortless. Operational by both hands, the EasyGrab makes photography fun and easy.


Kyoto Institute of Technology

Kyoto Institute of Technology
Dept. of Architecture and Design
Kyoto, Japan


Yasuma Kan Studio

Yasuma Kan Studio
Tokyo, Japan

Arttu-Matti Immonen