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Smart Cup is based on the idea that some encouraging phrases on mugs could meet customer needs and achieve commercial success. That is, those who have trouble getting a job these days would feel encouraged on seeing Cheer up even when you are down and out.
Also, in this smart world, the mug is used for another purpose (smartphone holder). Smart Mug including ad and marketing components is an item that maximizes the image of Caffe Bene brand.
Enjoy the smart world with a Smart Cup.