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There are many human achievements which are based on an error or a mistake, which in many cases functioned as an origin for innovation and brought humankind to an unprecedented level of comfort. Despite that fact, our culture doesn`t barely tolerate human failure.
Odyx is a magazine which wants to change that. It is a magazine for a positive error culture. The magazine celebrates the spatial errow, optical illusions, common mistakes and the gaffe (Fauxpas). It wants to show the positive aspects of the human error and wants to animate the reader to use it as a source for inspiration.