Bring Your Bag Back / campaign concept

Plastic bags are everywhere. Each year there are 5.3 billions of these bags in circulation in Germany. The average usage of a plastic bag is just 30 minutes. What a waste. My goal is to inform people of this flood of plastic and fight against it. I have developed a concept in which plastic bags are used as a currency and a resource for new products. With the slogan BRING YOUR BAG BACK and in collaboration with the initiative "we are what we do" and retail businesses, an extensive mutimedia-based campaign informs in detail about the problem and prompts consumers to rethink their usage of plastic bags and act consciously.