Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

DIRECTION KEY / Industrial design

DIRECTION KEY
DIRECTION KEY

Sometimes when we unlock the door, we could not remember clearly whether we should rotate the key clockwise or counterclockwise. The special key named DIRECTION KEY is designed by twisting the key so as to tell the right direction you should rotate. This psychological hint from the shape can make you open the door immediately.

University

Tongji University

Tongji University
Shanghai, China

Design

Tongji University

Tongji University
Shanghai, China

Wang Shuo Zhu Yao He Hao Su Ao