Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

simple easy / Pen

simple easy
simple easy

The design inspiration of “simple & easy” comes from the Chinese traditional books. Among the calligraphy flows the vicissitude and deposit of the history, together with the modern active breath. Introvert but also fashionable of moder,non-demonstrative but also luxury——it is the perfect performance of the crash between the history and the modern. The highlight of the simple & easy comes from the complete subversion of the former change way of the refill. The insetting way of changing the refill makes the traditional change way easier and more comfortable, just like a burst of strong creative wind which fiercely refreshes the worldly view

University

Jingdezhen

Jingdezhen
ceramic Institute
Jingdezhen City, China

Design

Jingdezhen

Jingdezhen
ceramic Institute
Jingdezhen City, China

wangkangfu lifan yingpeng