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The new package design for Hustler, gives more mysterious and appealing elements into the products. The semi-transparent and contrasting package gives vitality to Hustler. It introduces couples to a whole new Hustler luxurious lifestyle. The new target audience focus on young couples(2545). They have their own lifestyle and love to try new things. Energetic and empowering. They know what they want and what to do. They have no fear to tell others what they like. For the logo, typeface, Steiner Light and Helvetica are used and modified. Based on the new package, sans serif typeface gives more modern and fashion feels.
National Taiwan Normal University