Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

TNO cards / Serious game

TNO cards
TNO cards

This is a concept based on Kansei* design and co-creation theories. It supports new business collaboration between different stakeholders. It uses tangible cards to affectively trigger business intentions and visualize stakeholders’ needs and abilities on a plane surface. It ends up with an inspiring, informative, engaging approach for new business generation.


*Kansei is an internal process (a high function) of the brain, involved in the construction of intuitive reaction to external stimuli.

University

Eindhoven University of Technology

Eindhoven University of Technology
Tilburg, Netherlands

Design

Eindhoven University of Technology

Eindhoven University of Technology
Tilburg, Netherlands