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Jelly Jibs / Packaging

Jelly Jibs
Jelly Jibs

Jelly Jibs is a nutritious jelly drink packaging reproducing the juiciness and refreshing feel of fruit. Opening the package invokes the experience of cutting and peeling fresh fruit. The innovative design is visually intriguing and creates shelf impact. The large surface area also provides valuable space for marketing. Tetrahedral cartons are used due to its ease of manufacture, low cost and environmental friendliness. The secondary packaging is strong and space efficient. Through Jelly Jibs, we want to make buying and consuming jelly an absolutely mouth-watering experience.

University

National University of Singapore

National University of Singapore
Singapore, Singapore

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Design

Kwek Wen Shu

Kwek Wen Shu
Singapore, Singapore