jijibananafriend / Corporate Identity System

This brand only need one of the raw materials of “peach-banana pie”, which is the “mountain banana”, produced in Chi-Chi Town, Nantou. So when we were trying to name the brand, we took the assonance of “banana” and “make” (both pronounce “Jiao” in Chinese), and named it “Ji-Ji Jiao Pung Yo”.
Standard character design is based on the shape of mountain banana. The overall brand image combines with local human touch in all respects, which is “KUSO” (means odd, yet funny) without losing the peaceful easy feeling; therefore, sending the brand image of “making friends with genuine intimacy”.