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This brand only need one of the raw materials of peach-banana pie, which is the mountain banana, produced in Chi-Chi Town, Nantou. So when we were trying to name the brand, we took the assonance of banana and make (both pronounce Jiao in Chinese), and named it Ji-Ji Jiao Pung Yo.
Standard character design is based on the shape of mountain banana. The overall brand image combines with local human touch in all respects, which is KUSO (means odd, yet funny) without losing the peaceful easy feeling; therefore, sending the brand image of making friends with genuine intimacy.
Chin-Ting Huang,Yu-Hua Huang,Shan Li,Ya-Tzu Hsish