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The identity was designed to be unique, different from the identity of all zoos around the world. Thus, it was built with elements of Brazilian indigenous culture, because the Indians are part of our history and they promote the image of nature lovers and protectors. This concept fits perfectly with the brand values. For the visual language, it was used body painting, indigenous stamps and headdresses, which are included in the logo and in the whole communication. The brand has indigenous character also to bring the Indians to our reality, favoring the cultural inclusion and breaking prejudices.
Bruno Camargo Garcia
Bruno Camargo Garcia, Cristiane Carboni, Débora Schenfeld and Rafael Mitsuru Hara