Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

UP / digital camera


UP is a balloon camera created for children.
video address: http://www.youtube.com/watch?v=A_GI3gR_00g&feature=youtu.be

Considering balloon is a traditional and attractive toy for kids, UP offers an interesting way, in which children can take pictures when playing with balloons.

UP can also catch an unique perspective which will make photos special and memorable. With these lovable features, UP will be loved by all.

UP is cute, save and super easy to use. ①Inflate UP with floating air, such as helium;②Choose an angle, watch the balloon and say "CHEESE";③Use handheld shutter to take a photo;④Export photos from inserted SD card.


Zhejiang University

Zhejiang University
Hangzhou, China


Zhejiang University

Zhejiang University
Hangzhou, China

Chunhui Liao Yuxiao Zhou Jiaqi Pan Guotao Hou