Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Marlice Rhapsody / Packaging design

Marlice Rhapsody

Da-an is a village in Taiwan known for its wine production. However, the brand is becoming outdated with a packaging that's unable to claim international and domestic attention, so we've decide to come up with a redesign.
We hope to make the brand more appealing to young people, so our theme is "Alice in Wonderland". We've also renamed the four types of wine: Chase M (Plum Wine), Runny R (Brandy), Bread K (Taro Wine) ,and Wine Q (Red Wine). The logo and background design mainly emphasizes the geographical features of Da-an promoting tourism in the area.


Asia University

Asia University
Taichung, Taiwan


Asia University

Asia University
Taichung, Taiwan

Cheng Che Lee Yen Te Kuo Tang Shiuan Liang Sihon Tseng