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Marlice Rhapsody / Packaging design

Marlice Rhapsody

Da-an is a village in Taiwan known for its wine production. However, the brand is becoming outdated with a packaging that's unable to claim international and domestic attention, so we've decide to come up with a redesign.
We hope to make the brand more appealing to young people, so our theme is "Alice in Wonderland". We've also renamed the four types of wine: Chase M (Plum Wine), Runny R (Brandy), Bread K (Taro Wine) ,and Wine Q (Red Wine). The logo and background design mainly emphasizes the geographical features of Da-an promoting tourism in the area.


Asia University

Asia University
Taichung, Taiwan


Asia University

Asia University
Taichung, Taiwan

Cheng Che Lee Yen Te Kuo Tang Shiuan Liang Sihon Tseng