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Aunty Banana / CI Design

Aunty Banana

Aunty Banana lives in a small town called Chi-Chi in Nantou County in central Taiwan. She is also known as Jam for making excellent jam of various flavors. We created the artificial character “Aunty Banana” and gave her a cute, motherly image, to serve as a mascot. We set Aunty Banana’s age be around 45 years old. We have instilled her with local Taiwanese image to elicit feeling for one’s native soil. She is cordial and genial to others, and she is serious but enthusiastic in making jam.

Design

Asia University

Asia University
Taichung, Taiwan

Yu-Ting Chiu Cing-Wei Tsou Chun-Yu Chang Shih-Min Chou

Design

Asia University

Asia University
Taichung, Taiwan

Chun-Chun Hou