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[Hue,] is a eco-friendly shampoo brand which is harmless to human and nature. And this is an advertisement poster for brand identity.
[Hue,] is combined word; Human+Eco+comma. The pronunciation of word 'hue' means rest in korea.
Most of shampoo have many harmful effects to human. Furthermore it affect nature's future. This brand emphasises that we get rest from shampoo which including many chemical substances. The plant's stem which is rise from grass is shown as product's appearance. There are various flowers and insects on stem.
It can appeal positive brand image to people. We have to preserve nature. And we hope to go back to nature.
Incheon, South Korea
Samsung Design Membership
Seoul, South Korea