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Movable coffee shop concept allow the company to achieve large target audients, and let the brand be updated with life style, The brand identity lies within the concept of the Swiss knife technique and boxes storage, As for such product the meaning of multiple uses and manual technique are economically important. For customer loyalty and emotional brand identity, status of the shop is translated with position of standing character: human open arms to welcome people to come, also the dynamic of the L shape to serve the two street corner directions to make it more achievable and advertising. the aim is to go to people place and serve them.
Aya Zedan Reham Mogawer