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Fail Bot is a bandage package design that targets teens and young adults. It links profanity to bandages because when people injure themselves, they usually curse out loud. Inside the main box, each robot is represented by a swear word. As the bandages get bigger, the swear word itself becomes more intense, so it would match the type of injury the user may get. Additionally, to make the package more relatable, the bandage wrapper incorporates a story of how the victim might have gotten injured. As for sustainability, the package itself is completely made out of paper, and without the use of glue. Also, a toy robot can be built from the boxes.
York University/Sheridan College