MARUSYA / brand of russian confectionery

The best way to know a country is through its culture and traditions. Traditional cuisine is an important element of the culture of a country. The aim of this diploma thesis is to arouse interest for the Russian culture by means of the Russian cuisine. For this purpose was developed a complete brand identity with logo, product packaging for two product lines (hot and cold products) and store performance.
The matryoshka is the key form of Russian folk art and sets the tone for the overall concept. It has been achieved a simplified form with a high recognition value, which combines tradition and modernity.