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Month is a refillable toothpaste package design that uses syringe as an analogy to reduce waste, enhance usability and experience. Month removes every toothpaste inside like a syringe, saving apprx 4% waste that a current package wastes towards the end and it is refillable reducing the package waste. From user experience perspective, like a syringe, the control of squeezing the paste out is very accurate and easier reducing accidental over usage that are seen in current packages. The simple 30-1day indicator provide subtle user awareness and guidance on amount of usage and left over.
Umea Institute of Design
Umea, Sweden
Umea Institute of Design
Umea, Sweden