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Loch Ness truth / Poster Design

Loch Ness truth

iF concept design award 2012

iF concept design award 2012

This work is a poster on the topic of global warming. The monster of Loch Ness looks different as it rears its head from the Loch because of the rising water levels due to global warming. The work uses an elephant’s trunk and the monster’s body as we imagine it to demonstrate a unique visual experience and to make a lasting impression. The seemingly Western color scheme used in this work is actually the “leaving blank” effect of Oriental landscape painting. The structural surface of the poster reflects the width and depth of the Loch. The floating elephant in the visual center symbolizes the issue of global warming.

University

Tainan University of Technology

Tainan University Of Technology
Tainan, Taiwan

Huang Wei-Je

Instructor

Lin, Hone-Jer、Yu, Ming-Lung

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Design

Tainan University of Technology

Tainan University Of Technology
Tainan, Taiwan

Wei-Je Huang

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