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This design offers a surprisingly simple solution to the small problem of not being able to read the scale of a measuring cup when it is tilted. By putting the scale in the centre, the actual amount can always be read no matter if the cup is tilted in any direction.
There are many designs dealing with this problem, but only this one completely solves it without the use of electronics or moving parts, while maintaining the simplicity and basic functionality of a conventional measuring cup.
By making use of a basic physical phenomenon and only relocating the scale, the amount of liquid is even shown precisely while filling or pouring the cup.