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KEEP GOING / Discolored sportswear

KEEP GOING
KEEP GOING

In the process of weight loss, the most commonly encountered problem is that people can’t keep going to lose their weights.
According to psychological research, If people cannot feel achievement immediately
After the hard exercises, it would cause people who cannot remain perseverance of losing the weights.
Color change can effectively stimulate the psychological reactions, the use of color change, allowing users to feel the most direct physical effect, and to promote self-challenge and build a sense of accomplishment.

University

AsiaUniversity

AsiaUniversity
Taichung, Taiwan

Design

AsiaUniversity

AsiaUniversity
Taichung, Taiwan

Tse-Ming, Chen Yu-Hsuan, Hsiao Hao-Sheng, Liu Li-Wei, Lin

Design

AsiaUniversity

AsiaUniversity
Taichung, Taiwan

Design Advisor: Nai-Yuan/Pai