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Pommes Frites / CIS and advertising design

Pommes Frites
Pommes Frites

Problem:
Pommes Frites, located in NYC, selling Belgian frites. But most of the people in the world thought the frites was American fast food. In fact, frites originated from Belgium, comes with variety of sauce but ketchup.

Solution:
Differentiate "frites" from "Fast food", provide a delicate and authentic eating experience.
Integrating Belgian world into design and rebranding Pommes Frites with the idea
" traditional snack can be a warm gift ."

University

Pratt Institute

Pratt Institute
New York, United States

Design

Nai-Hsuan Shih

Nai-Hsuan Shih
Elmhurst, United States