Wahlkommunikation / Communication Concept

This communication concept aims to raise voter participation by placing centre stage the possibility for more active engagement in the democratic process. The graphically and typographically reduced and clear design serves to underline this message by conveying it, for example, on large-scale posters in a reduced colour selection of black and white in the form of brief highlights. The design thus expresses the opportunity and the benefits that casting one’s vote in an election bring with in an unpretentious yet insistent manner.