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QLÓQ / clock

QLÓQ
QLÓQ

In qlóq project, was developed a clock that rescued the idea of cyclical time and your sense of integration. So the circle was chosen because according to Jung, expresses the totality of the psyche, from the relationship between man and nature, the primitive representation of the Sun, mandalas, town planning. The discs themselves are pointers, the blue and biggest represents the hours, magenta the minutes and yellow the seconds. The circles such as the pointers are in the golden ratio and the colors were chosen using the same concept of totality: the basic triad that forms most of the colors of the visible spectrum.

University

UTFPR

UTFPR
Curitiba, Brazil

Design

Sofia Costa Guimarães

Sofia Costa Guimarães
São Paulo SP, Brazil

Sofia Costa Guimarães