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The hardest part of design, especially consumer electronics, says Norman, the author of the book -The Design of Everyday Things, is keeping features out.
The key to the success of technology product is to design with subtraction. Products with complicated functions keep users away. Successful electric products often come with simple feature and easy to use.
The most successful case is Apple. As Steve Jobs once said, Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. The design of Apple products are not only a technology break-through, but