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face value / automotive concept

face value
face value

Due to the natural and congruent associations people make especially between front-ends of cars and human faces, the attempt to transfer human facial expressions on an automotive concept is made with this project. Based on a dynamic concept study, the basics of aesthetic impact and perception of products are studied and specific elements of the human face are differentiated and abstracted.

More intuitive courses of action are enabled by features that are patterned on the human face in form and function. Apart from increased comfort and safety on the road a solution like this can also create an added emotional value.

University

Hochschule Anhalt

Hochschule Anhalt
Dessau, Germany

Design

Rittwage, Lukas

Rittwage, Lukas
Dessau, Germany