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Schlecker / Corporate Design

Schlecker
Schlecker

Discipline: Communication

Discipline: Communication

Redesigning the entire brand presence of the drugstore chain within the framework of the corporate strategy “Fit for Future”. The design must reflect the viability of SCHLECKER for the future and make the brand come alive for external and internal target groups. The core element of the redesign is the logo. In the details, it will become noticeably friendlier, without losing its original recognizability and stand-out effect. Furthermore, a new pictorial symbol will be added, to make the brand more noticeable and appealing.

Client / Manufacturer

Fa. ANTON SCHLECKER

Fa. ANTON SCHLECKER
Ehingen, Germany

Design

KW43 BRANDDESIGN

KW43 BRANDDESIGN
Düsseldorf, Germany

Prof. Rüdiger Goetz, Alexander Geh, Jürgen Adolph, Christoph Bender, Sabine Schönhaar (Creation), Christine de Groot (Account Director)

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