Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Redesigning the entire brand presence of the drugstore chain within the framework of the corporate strategy Fit for Future. The design must reflect the viability of SCHLECKER for the future and make the brand come alive for external and internal target groups. The core element of the redesign is the logo. In the details, it will become noticeably friendlier, without losing its original recognizability and stand-out effect. Furthermore, a new pictorial symbol will be added, to make the brand more noticeable and appealing.
Fa. ANTON SCHLECKER
Prof. Rüdiger Goetz, Alexander Geh, Jürgen Adolph, Christoph Bender, Sabine Schönhaar (Creation), Christine de Groot (Account Director)