Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Markenerlebnis Gaggenau. Es lebe der Unterschied. / Brand experience book

Markenerlebnis Gaggenau. Es lebe der Unterschied.

Discipline: Communication

Discipline: Communication

The Gaggenau brand’s success story dates back over 300 years. Now a book has been dedicated to telling it. It’s the true story of an extraordinary brand, a story that sometimes sounds like a fairy tale and sometimes like a vision of the distant future. Its readers – brand ambassadors of every kind – will discover a range of authentic aspects of the Gaggenau experience, all of which seamlessly come together to shape the face of the brand. The three extensive chapters vividly portray this long-established company’s ethos, the elements of its communication and the many different ways in which people encounter the brand.

Client / Manufacturer

Gaggenau Hausgeräte GmbH

BSH Bosch und Siemens Hausgeräte GmbH
München, Germany

Go to profile
Design

kempertrautmann GmbH

kempertrautmann GmbH
Hamburg, Germany

Design

loved GmbH

loved GmbH
Hamburg, Germany

Go to profile