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Direct Printing / Directly printed bottle

Direct Printing

Discipline: Professional Concept

Direct Printing

Discipline: Professional Concept

The direct-printing process turns experiencing containers into a visually and haptically harmonious happening. Grooves and reliefs that would otherwise be perceptible only by touch can thus be additionally provided with visual accentuation. This process opens up a multitude of design options:
- applying lettering and logos that will now be both visible and tactile
- visually accentuated, recessed and raised structures
- shadowing particular areas
- applying tactile patterns and textures
- visually amplifying haptic effects
- implementing complex functional elements like fill-level
- maximum flexibility, for each bottle can be given its own design

Client / Manufacturer

Krones Group

Krones AG
Neutraubling, Germany

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Design

Krones Group

Krones AG
Neutraubling, Germany

Alexander Schau, Martin Loistl, Timo Janssen

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