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A Magazine / Company magazine

A Magazine
A Magazine

Discipline: Communication

Discipline: Communication

We launched our pull-no-punches external magazine in 2008. Our vision was to establish a quality global publication which truly reflected AkzoNobel’s new identity and brand positioning. The feedback has been amazing. Because A Magazine is different, it pushes boundaries, avoids convention, it connects with readers, they take notice. A Magazine is edgy and exciting. It’s all about thought leadership and encouraging debate. We also let the design lead. By adopting this engaging and inventive approach, we’re opening ourselves up to the outside world. Helping all stakeholders and the wider public better understand who we are and what we do.

Client / Manufacturer

AkzoNobel

AkzoNobel
Amsterdam, Netherlands

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Design

AkzoNobel

AkzoNobel
Amsterdam, Netherlands

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