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3S (sparkle / shine / security) is an innovative, extraordinary and especially sustainable refinement. With 3S holographic effects are possible without the use of so-called holographic laminate films. The holographic effects can be produced with a special coating technology on all or part of the surface. The films, which previously were laminated onto the paperboard container in a separate production process, are no longer necessary to the benefit of our environment. The 3S special effect finish is versatile as an eye-catching refinement as well as a form of product and brand security, hindering the imitation of high-end products.