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Fidelio premium pack / Product packaging

Fidelio premium pack
Fidelio premium pack

Discipline: Packaging

Discipline: Packaging

Packaging design for Philips Fidelio premium range fulfills the business challenge to enter the premium market segment. The pack quality has been elevated in all aspects: selection of product angles (geometric), lighting (focus on details) and communications (clear, with an emotional tie to the “Obsessed with Sound” campaign). Key product details are glorified and build on the Philips sound heritage. The style of the category code has been consciously followed – black and sophisticated. A simple user experience is reflected in the simplicity of product communications.

Client / Manufacturer

Philips

Royal Philips Electronics N. V.
Eindhoven, Netherlands

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Design

Philips

Philips Design
Eindhoven, Netherlands

Stefano Marzano + Design Team

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